POSITION
|
RESPONSIBILITIES
|
SKILL DEVELOPMENT
|
Career Phase 1 - (Learning Phase)
|
18-24 months as an assistant brand manager
|
- Interfacing with publicity, media planning, market research, and other departments.
- Analyzing market research.
- Writing memos and presenting plans for brand manager.
|
- Learning the field and making connections are the most important task at this stage of the brand career.
|
Career Phase 2 - (Doing Phase)
|
Brand manager of small brand for 12-18 months and then brand manager for bigger brand for 12-24 months
|
- Designing and presenting marketing plans to senior management.
- Defending your recommendations to senior management re: budget levels, research spending, and media plans.
- Approving the implementation of local print campaigns and promotions.
- Training ABM's and writing performance evaluations for those you manage.
|
- Using the skills you've learned to make intelligent strategic decisions that will grow the business is the key at this stage.
- Managing and mentoring also become important.
|
Career Phase 3 - (Leveraging Phase)
|
Category manager handling more than one brand.
|
- Developing marketing objectives, strategies, goals, and measures for the division you manage.
- Approving advertising campaigns and promotions for the brands you handle.
- Evaluating product development issues and deciding how these new products could or could not fit within the budgetary and strategic constraints of the brand.
|
- Leveraging what you have learned in your variety of assignments to help make major category decisions is an important skill at this stage.
- Finding new business opportunities and building key relationships with industry experts is also important.
|
