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Consulting Buzzwords

Are you craving yet more funky buzzwords to toss around in your consulting interviews? Are you straining politely to comprehend just what your consulting interviewer is saying? Here are a few pieces of consulting vocabulary to help you navigate your interviews.

Turbo-charged: The adjective of choice at Bain & Company, often attached to "learning environment." If you're interviewing at Bain, you will probably discuss the firm's turbo-charged learning environment and turbo-charged growth. It simply means, as you might expect, "high energy."

True North: Another gem from Bain (what would you expect from a firm that nicknames its chairman OG). All it means is moving in the right direction, just as a compass will always point "true north."

BHAG: Pronounced "Bee Hag" and standing for "Big Hairy Audacious Goal," the BHAG is the impossible dream, dangled before employees of a company to make them try harder and reach further (perhaps taking a cue from the saying that if you shoot for the moon and miss, you'll still be among the stars.) Landing on the moon in the 1960s was such a BHAG, as are goals such as KPMG gaining a 5 percent share of the management consulting market by 2000.


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